I have had the incredible and rare opportunity to design, lead, and flex between and across many design disciplines, technical roles, and marketplaces.
about
.experience
34 years
.location
Bay Area, CA / Carefree, AZ
.contract / full-time
Available
.hello
I've realized over the years that regardless of the industry—whether it was apparel, retail, fintech, IoT, or hardware—I've always been drawn to the same challenge: building systems that help people interact with complex technology more effectively. The tools changed. The industries changed. The underlying problems never did.
I've realized over the years that regardless of the industry—whether it was apparel, retail, fintech, IoT, or hardware—I've always been drawn to the same challenge: building systems that help people interact with complex technology more effectively. The tools changed. The industries changed. The underlying problems never did.
.work experience
.work experience
1995-1997
Choice Snowboarding Apparel
President & Founder
I was the founder and President of my second snowboarding apparel company where I directed of all phases of product design and marketing/advertising. I grew the domestic sales team and expanded international distribution channels. I managed the selection of and sponsorship of the professional snowboarding team.
2019 — 2024
Verifone, Inc.
VP UxD / IxD / ID
• Led a global team of 15 to unify disparate user experiences and establish global design direction across digital and physical products.
• Invented methods for cryptocurrency payment systems, resulting in 4 patents.
2019 — 2024
Verifone, Inc.
VP UxD / IxD / ID
• Led a global team of 15 to unify disparate user experiences and establish global design direction across digital and physical products.
• Invented methods for cryptocurrency payment systems, resulting in 4 patents.
2018 — 2019
Zivelo, Inc.
CCO
• Developed product vision and brand redesign after acquisition by Verifone.
• Portfolio of key clients included McDonald’s and Panda Express, alongside a loyal customer base inherited from Oak Labs.
2018 — 2019
Zivelo, Inc.
CCO
• Developed product vision and brand redesign after acquisition by Verifone.
• Portfolio of key clients included McDonald’s and Panda Express, alongside a loyal customer base inherited from Oak Labs.
2015 — 2018
Oak Labs, Inc.
CCO & Co-Founder
• Created the first interactive fitting room mirror and led innovative projects for major retail clients.
2015 — 2018
Oak Labs, Inc.
CCO & Co-Founder
• Created the first interactive fitting room mirror and led innovative projects for major retail clients.
2012— 2015
eBay, Inc
• Held multiple design leadership roles, improving customer experiences and interaction design.
• Head of Design for eBay Retail Innovation Lab where I created experiences recognized by Tech Crunch, The Verge, and Hypebeast.
2012— 2015
eBay, Inc
• Held multiple design leadership roles, improving customer experiences and interaction design.
• Head of Design for eBay Retail Innovation Lab where I created experiences recognized by Tech Crunch, The Verge, and Hypebeast.
2009-2012
The Ranch Design Group
• Co-Founder, focused on light industrial design and recognized for concrete architectural features.
2009-2012
The Ranch Design Group
• Co-Founder, focused on light industrial design and recognized for concrete architectural features.
2006-2009
Gap, Inc. / Old Navy
• Held multiple leadership roles across multiple brands and divisions.
• VP of Men’s Old Navy Product Design, leading successful brand repositioning during a sales decline.
• Director of Global Brand Store Experience for GAP Marketing leading brand position and visual standards.
• Assoc. Art Director for Old Navy Online shaping experiences which consistently drove positive sales comps.
2006-2009
Gap, Inc. / Old Navy
• Held multiple leadership roles across multiple brands and divisions.
• VP of Men’s Old Navy Product Design, leading successful brand repositioning during a sales decline.
• Director of Global Brand Store Experience for GAP Marketing leading brand position and visual standards.
• Assoc. Art Director for Old Navy Online shaping experiences which consistently drove positive sales comps.
1999-2001
Air-Port, LLC.
Co-Founder
• Web development and technology integration specialists who innovated experiences for clients such as Legas Delaney, Swirl, Dwell Magazine, Levi Strauss & Co.
• SPD (Society of Publication Design) Winner - Silver Medal for Dwell Magazine site (2000 awards).
• Technology consultant for second-generation development of wearable computing for Levi's (with partner sponsors M.I.T. and Motorola).
1999-2001
Air-Port, LLC.
Co-Founder
• Web development and technology integration specialists who innovated experiences for clients such as Legas Delaney, Swirl, Dwell Magazine, Levi Strauss & Co.
• SPD (Society of Publication Design) Winner - Silver Medal for Dwell Magazine site (2000 awards).
• Technology consultant for second-generation development of wearable computing for Levi's (with partner sponsors M.I.T. and Motorola).
1998 — 1999
Levi Strauss & Co.
Computer Systems Consultant
• I initiated a design replatforming, roll out, and training plan that increased designer output speed, streamlined development process,
• Produced production tools that eliminated operational and asset overlap and third party execution dependencies for print collateral.
• Development lead for a ‘wearable computing’ design project (‘Fabric area network’ : with partners MIT/TTT Consortium & Philips UK).
1998 — 1999
Levi Strauss & Co.
Computer Systems Consultant
• I initiated a design replatforming, roll out, and training plan that increased designer output speed, streamlined development process,
• Produced production tools that eliminated operational and asset overlap and third party execution dependencies for print collateral.
• Development lead for a ‘wearable computing’ design project (‘Fabric area network’ : with partners MIT/TTT Consortium & Philips UK).
1990-1995
Hendo Snowboarding
President & Founder
I was the founder and President of my first of two snowboarding apparel companies, where I directed all phases of product design and marketing/advertising. I grew the domestic sales team and expanded international distribution channels. I also managed the selection and sponsorship of the professional snowboarding team.
1992-1997
Choice Magazine
Founder & Editor in Chief
I was the Founder, Editor in Chief, Art Director, and contributing photographer for the first 'Tri-Board Sport' publication in the industry (Surf, Snow, Skate). I managed the advertising sales, all contract negotiations, and the global distribution partnerships.
1995-1997
Choice Snowboarding
President & Founder
I was the founder and President of my second snowboarding apparel company, where I directed all phases of product design and marketing/advertising. I grew the domestic sales team and expanded international distribution channels. I also managed the selection and sponsorship of the professional snowboarding team.
1992 — 1997
Choice Magazine
Founder & Editor in Chief
• The first 'Tri-Board Sport' publication in the industry.
• Conttributing photographer
1990-1995
Hendo Snowboarding
President & Founder
I was the founder and President of my first of two snowboarding apparel companies, where I directed all phases of product design and marketing/advertising. I grew the domestic sales team and expanded international distribution channels. I also managed the selection and sponsorship of the professional snowboarding team. Company rapidly gained a ‘cult status’. Filed my first patent for a snowboard binding accessory: ‘in-step bone protection’.
1995-1997
Choice Snowboarding Apparel
President & Founder
I was the founder and President of my second snowboarding apparel company where I directed of all phases of product design and marketing/advertising. I grew the domestic sales team and expanded international distribution channels. I managed the selection of and sponsorship of the professional snowboarding team.
1992-1997
Choice Magazine
Founder & Editor in Chief
I was the Founder, Editor in Chief, Art Director, and contributing photographer for the first 'Tri-Board Sport' publication in the industry (Surf, Snow, Skate). I managed the advertising sales, all contract negotiations, and the global distribution partnerships.
1990-1995
Hendo Snowboarding
President & Founder
I was the founder and President of my first of two snowboarding apparel companies, where I directed all phases of product design and marketing/advertising. I grew the domestic sales team and expanded international distribution channels. I also managed the selection and sponsorship of the professional snowboarding team.
.stack
Adobe CC: Ps Ai Ae Pr Id
Adobe CC: Ps Ai Ae Pr Id
Figma
Figma
Framer
Framer
Sketchup Pro
Sketchup Pro
HTML 5
HTML 5
CSS 3
CSS 3
Lottie
Lottie
Bulma
Bulma
Adobe CC: Ps Ai Ae Pr Id
Adobe CC: Ps Ai Ae Pr Id
Figma
Figma
Framer
Framer
Sketchup Pro
Sketchup Pro
HTML 5
HTML 5
CSS 3
CSS 3
Lottie
Lottie
Bulma
Bulma
.more skills
Cross-Platform Design Systems
Data Visualization & Flow Mapping
Information Architecture
Design-Ops & A-Team formation
Team Building & Cross-functional unity
Cross-Platform Design Systems
Data Visualization & Flow Mapping
Information Architecture
Design-Ops & A-Team formation
Team Building
Cross-functional unity
Branding, Product Identity, Packaging
Photography and Print Production
Video Production & Motion Graphics
Story-telling & Story-boarding
Metal fabrication & Rapid prototyping