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about
Over the past three decades, I have had the incredible and rare opportunity to design, lead, and flex across many design disciplines and technical roles.
.experience
34 years
.location
Bay Area, CA / Carefree, AZ
.contract / full-time
Available
.hello
I am an ever-learning, hands-on-ready practitioner and promoter for growing the Design Technologist community.
I am passionately dedicated to empowering organizations and individuals to fully unleash the potential and value of design.
I am an ever-learning, hands-on-ready practitioner and promoter for growing the Design Technologist community.
I am passionately dedicated to empowering organizations and individuals to fully unleash the potential and value of design.
.work experience
.work experience
.work experience
.work experience
1995-1997
Choice Snowboarding Apparel
President & Founder
I was the founder and President of my second snowboarding apparel company where I directed of all phases of product design and marketing/advertising. I grew the domestic sales team and expanded international distribution channels. I managed the selection of and sponsorship of the professional snowboarding team.
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2019 — 2024
Verifone, Inc.
VP UxD / IxD / ID
I spearheaded a global team of 15 to streamline the user and customer experiences across the global suite of products and services. I played a pivotal role in a brand redesign and restructured the UxD organization to perpetuate a ‘Design Technologist’ community. Additionally, I led the UX pathways for the worlds’ first merchant terminal Cryptocurrency payment methods. During my tenure, I filed 4 patents for KYC and authentication methods and later transitioned to the ‘Solution Architecture’ role during a global reorganization.
2019 — 2024
Verifone, Inc.
VP UxD / IxD / ID
I spearheaded a global team of 15 to streamline the user and customer experiences across the global suite of products and services. I played a pivotal role in a brand redesign and restructured the UxD organization to perpetuate a ‘Design Technologist’ community. Additionally, I led the UX pathways for the worlds’ first merchant terminal Cryptocurrency payment methods. During my tenure, I filed 4 patents for KYC and authentication methods and later transitioned to the ‘Solution Architecture’ role during a global reorganization.
2019 — 2024
Verifone, Inc.
VP UxD / IxD / ID
I spearheaded a global team of 15 to streamline the user and customer experiences across the global suite of products and services. I played a pivotal role in a brand redesign and restructured the UxD organization to perpetuate a ‘Design Technologist’ community. Additionally, I led the UX pathways for the worlds’ first merchant terminal Cryptocurrency payment methods. During my tenure, I filed 4 patents for KYC and authentication methods and later transitioned to the ‘Solution Architecture’ role during a global reorganization.
2019 — 2024
Verifone, Inc.
VP UxD / IxD / ID
I spearheaded a global team of 15 to streamline the user and customer experiences across the global suite of products and services. I played a pivotal role in a brand redesign and restructured the UxD organization to perpetuate a ‘Design Technologist’ community. Additionally, I led the UX pathways for the worlds’ first merchant terminal Cryptocurrency payment methods. During my tenure, I filed 4 patents for KYC and authentication methods and later transitioned to the ‘Solution Architecture’ role during a global reorganization.
2018 — 2019
Zivelo, Inc.
CCO
After Zivelo's acquisition of Oak Labs, I spearheaded the seamless integration of Oak's software platform with Zivelo's cutting-edge hardware (kiosks). In this role, I led dynamic training sessions for the Engineering and Sales teams, and played a pivotal role in crafting a fresh brand identity and aesthetic standards to establish an innovative 'new product ethos.' Notably, our portfolio of key clients included McDonald's and Panda Express, alongside the loyal customer base inherited from Oak Labs.
2018 — 2019
Zivelo, Inc.
CCO
After Zivelo's acquisition of Oak Labs, I spearheaded the seamless integration of Oak's software platform with Zivelo's cutting-edge hardware (kiosks). In this role, I led dynamic training sessions for the Engineering and Sales teams, and played a pivotal role in crafting a fresh brand identity and aesthetic standards to establish an innovative 'new product ethos.' Notably, our portfolio of key clients included McDonald's and Panda Express, alongside the loyal customer base inherited from Oak Labs.
2018 — 2019
Zivelo, Inc.
CCO
After Zivelo's acquisition of Oak Labs, I spearheaded the seamless integration of Oak's software platform with Zivelo's cutting-edge hardware (kiosks). In this role, I led dynamic training sessions for the Engineering and Sales teams, and played a pivotal role in crafting a fresh brand identity and aesthetic standards to establish an innovative 'new product ethos.' Notably, our portfolio of key clients included McDonald's and Panda Express, alongside the loyal customer base inherited from Oak Labs.
2018 — 2019
Zivelo, Inc.
CCO
After Zivelo's acquisition of Oak Labs, I spearheaded the seamless integration of Oak's software platform with Zivelo's cutting-edge hardware (kiosks). In this role, I led dynamic training sessions for the Engineering and Sales teams, and played a pivotal role in crafting a fresh brand identity and aesthetic standards to establish an innovative 'new product ethos.' Notably, our portfolio of key clients included McDonald's and Panda Express, alongside the loyal customer base inherited from Oak Labs.
2015 — 2018
Oak Labs, Inc.
CCO & Co-Founder
I was the co-founder of a cutting-edge ‘Public Computing’ platform that optimized IOT hardware administration and software distribution. Our primary goal was to revolutionize the developer experience by simplifying methods of device and hardware peripheral programming. The platform empowered operators by eliminating friction encountered from application bloat and instance-based device management. Notable deployments include the interactive fitting room mirror at Ralph Lauren and Nordstrom, as well as Home Depot’s impactful ‘How-to-hub’ kiosks.
2015 — 2018
Oak Labs, Inc.
CCO & Co-Founder
I was the co-founder of a cutting-edge ‘Public Computing’ platform that optimized IOT hardware administration and software distribution. Our primary goal was to revolutionize the developer experience by simplifying methods of device and hardware peripheral programming. The platform empowered operators by eliminating friction encountered from application bloat and instance-based device management. Notable deployments include the interactive fitting room mirror at Ralph Lauren and Nordstrom, as well as Home Depot’s impactful ‘How-to-hub’ kiosks.
2015 — 2018
Oak Labs, Inc.
CCO & Co-Founder
I was the co-founder of a cutting-edge ‘Public Computing’ platform that optimized IOT hardware administration and software distribution. Our primary goal was to revolutionize the developer experience by simplifying methods of device and hardware peripheral programming. The platform empowered operators by eliminating friction encountered from application bloat and instance-based device management. Notable deployments include the interactive fitting room mirror at Ralph Lauren and Nordstrom, as well as Home Depot’s impactful ‘How-to-hub’ kiosks.
2015 — 2018
Oak Labs, Inc.
CCO & Co-Founder
I was the co-founder of a cutting-edge ‘Public Computing’ platform that optimized IOT hardware administration and software distribution. Our primary goal was to revolutionize the developer experience by simplifying methods of device and hardware peripheral programming. The platform empowered operators by eliminating friction encountered from application bloat and instance-based device management. Notable deployments include the interactive fitting room mirror at Ralph Lauren and Nordstrom, as well as Home Depot’s impactful ‘How-to-hub’ kiosks.
2014— 2015
eBay, Inc
Head of Design, Retail Innovations
Led experience concept/direction and design for Rebecca Minkoff’s interactive ‘wall’ and fitting rooms, Stanford Shopping Center’s 3D interactive way-finding kiosks (avg dwell time at new digital directory dropped to ~23 seconds vs printed directory @1:06 seconds).
2014— 2015
eBay, Inc
Head of Design, Retail Innovations
Led experience concept/direction and design for Rebecca Minkoff’s interactive ‘wall’ and fitting rooms, Stanford Shopping Center’s 3D interactive way-finding kiosks (avg dwell time at new digital directory dropped to ~23 seconds vs printed directory @1:06 seconds).
2014— 2015
eBay, Inc
Head of Design, Retail Innovations
Led experience concept/direction and design for Rebecca Minkoff’s interactive ‘wall’ and fitting rooms, Stanford Shopping Center’s 3D interactive way-finding kiosks (avg dwell time at new digital directory dropped to ~23 seconds vs printed directory @1:06 seconds).
2014— 2015
eBay, Inc
Head of Design, Retail Innovations
Led experience concept/direction and design for Rebecca Minkoff’s interactive ‘wall’ and fitting rooms, Stanford Shopping Center’s 3D interactive way-finding kiosks (avg dwell time at new digital directory dropped to ~23 seconds vs printed directory @1:06 seconds).
2013— 2014
eBay, Inc
UxD Leader, Pre-viz
Led concept, direction, and production for Digital Storefronts’ in Westfield’s San Francisco Shopping Center. Created brand-designed experience and screen content for feature partners: Sony, Tom’s shoes, Rebecca Minkoff. Notably, Sony realized positive comps for first time in 4 years during this engagement.
2013— 2014
eBay, Inc
UxD Leader, Pre-viz
Led concept, direction, and production for Digital Storefronts’ in Westfield’s San Francisco Shopping Center. Created brand-designed experience and screen content for feature partners: Sony, Tom’s shoes, Rebecca Minkoff. Notably, Sony realized positive comps for first time in 4 years during this engagement.
2013— 2014
eBay, Inc
UxD Leader, Pre-viz
Led concept, direction, and production for Digital Storefronts’ in Westfield’s San Francisco Shopping Center. Created brand-designed experience and screen content for feature partners: Sony, Tom’s shoes, Rebecca Minkoff. Notably, Sony realized positive comps for first time in 4 years during this engagement.
2013— 2014
eBay, Inc
UxD Leader, Pre-viz
Led concept, direction, and production for Digital Storefronts’ in Westfield’s San Francisco Shopping Center. Created brand-designed experience and screen content for feature partners: Sony, Tom’s shoes, Rebecca Minkoff. Notably, Sony realized positive comps for first time in 4 years during this engagement.
2012— 2013
eBay, Inc
UxD Leader, Marketplace Verticals
With a team of 6, we drove innovations to produce experiences that influenced the dev road maps, which led to predictive logic for pricing (listing guidance), interactive ‘shop-able’ video, leaner ‘disambiguation’ and ‘finding’ tools
2012— 2013
eBay, Inc
UxD Leader, Marketplace Verticals
With a team of 6, we drove innovations to produce experiences that influenced the dev road maps, which led to predictive logic for pricing (listing guidance), interactive ‘shop-able’ video, leaner ‘disambiguation’ and ‘finding’ tools
2012— 2013
eBay, Inc
UxD Leader, Marketplace Verticals
With a team of 6, we drove innovations to produce experiences that influenced the dev road maps, which led to predictive logic for pricing (listing guidance), interactive ‘shop-able’ video, leaner ‘disambiguation’ and ‘finding’ tools
2012— 2013
eBay, Inc
UxD Leader, Marketplace Verticals
With a team of 6, we drove innovations to produce experiences that influenced the dev road maps, which led to predictive logic for pricing (listing guidance), interactive ‘shop-able’ video, leaner ‘disambiguation’ and ‘finding’ tools
2009-2012
The Ranch Design Group
Founder / Operator
Light Industrial Design company co-founded with my wife. We gained notoriety within a tough financial climate where we produced pre-cast concrete architectural features and ceramic wares. Featured on an episode of ‘Hose Crashers’ and won a few awards within the concrete industry.
2009-2012
The Ranch Design Group
Founder / Operator
Light Industrial Design company co-founded with my wife. We gained notoriety within a tough financial climate where we produced pre-cast concrete architectural features and ceramic wares. Featured on an episode of ‘Hose Crashers’ and won a few awards within the concrete industry.
2009-2012
The Ranch Design Group
Founder / Operator
Light Industrial Design company co-founded with my wife. We gained notoriety within a tough financial climate where we produced pre-cast concrete architectural features and ceramic wares. Featured on an episode of ‘Hose Crashers’ and won a few awards within the concrete industry.
2009-2012
The Ranch Design Group
Founder / Operator
Light Industrial Design company co-founded with my wife. We gained notoriety within a tough financial climate where we produced pre-cast concrete architectural features and ceramic wares. Featured on an episode of ‘Hose Crashers’ and won a few awards within the concrete industry.
2006-2009
2006-2009
2006-2009
Gap, Inc. / Old Navy
VP Men's Product Design
Called in to reposition the Men’s brand during a time of decline. With a team of 14 designers, the division realized consistent positive sales comps during my tenure.
Called in to reposition the Men’s brand during a time of decline. With a team of 14 designers, the division realized consistent positive sales comps during my tenure.
Called in to reposition the Men’s brand during a time of decline. With a team of 14 designers, the division realized consistent positive sales comps during my tenure.
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2004-2006
Gap, Inc.
Director, Global Brand Store Experience
Interpreted campaign and seasonal themes to produce creative installations across 4 store tiers and flagship programs, including packaging and product labeling programs.
2004-2006
Gap, Inc.
Director, Global Brand Store Experience
Interpreted campaign and seasonal themes to produce creative installations across 4 store tiers and flagship programs, including packaging and product labeling programs.
2004-2006
Gap, Inc.
Director, Global Brand Store Experience
Interpreted campaign and seasonal themes to produce creative installations across 4 store tiers and flagship programs, including packaging and product labeling programs.
2004-2006
Gap, Inc.
Director, Global Brand Store Experience
Interpreted campaign and seasonal themes to produce creative installations across 4 store tiers and flagship programs, including packaging and product labeling programs.
2001-2004
Gap, Inc. / Old Navy Online
Assoc. Director, Design
In a time at the dawn of CSS and the height of Macromedia Flash, I managed a team of 4 that drove rich interactions with platform integrations, pushing the bounds of ‘possibilities’ to drive sales comps upward from 90% - 300% in many cases. I also directed the product photography and styling for location and studio shoots for the e-commerce catalog.
2001-2004
Gap, Inc. / Old Navy Online
Assoc. Director, Design
In a time at the dawn of CSS and the height of Macromedia Flash, I managed a team of 4 that drove rich interactions with platform integrations, pushing the bounds of ‘possibilities’ to drive sales comps upward from 90% - 300% in many cases. I also directed the product photography and styling for location and studio shoots for the e-commerce catalog.
2001-2004
Gap, Inc. / Old Navy Online
Assoc. Director, Design
In a time at the dawn of CSS and the height of Macromedia Flash, I managed a team of 4 that drove rich interactions with platform integrations, pushing the bounds of ‘possibilities’ to drive sales comps upward from 90% - 300% in many cases. I also directed the product photography and styling for location and studio shoots for the e-commerce catalog.
2001-2004
Gap, Inc. / Old Navy Online
Assoc. Director, Design
In a time at the dawn of CSS and the height of Macromedia Flash, I managed a team of 4 that drove rich interactions with platform integrations, pushing the bounds of ‘possibilities’ to drive sales comps upward from 90% - 300% in many cases. I also directed the product photography and styling for location and studio shoots for the e-commerce catalog.
1999-2001
Air-Port, LLC.
Co-Founder
Web development and Technology integration specialists. Clients included: Legas Delaney, Swirl, Dwell Magazine, Levi Strauss & Co. SPD (Society of Publication Design) Winner - Silver Medal for Dwell Magazine site (2000 awards). Technology consultant for "second generation" development of wearable computing (Levis US/MIT/Motorola).
1999-2001
Air-Port, LLC.
Co-Founder
Web development and Technology integration specialists. Clients included: Legas Delaney, Swirl, Dwell Magazine, Levi Strauss & Co. SPD (Society of Publication Design) Winner - Silver Medal for Dwell Magazine site (2000 awards). Technology consultant for "second generation" development of wearable computing (Levis US/MIT/Motorola).
1999-2001
Air-Port, LLC.
Co-Founder
Web development and Technology integration specialists. Clients included: Legas Delaney, Swirl, Dwell Magazine, Levi Strauss & Co. SPD (Society of Publication Design) Winner - Silver Medal for Dwell Magazine site (2000 awards). Technology consultant for "second generation" development of wearable computing (Levis US/MIT/Motorola).
1999-2001
Air-Port, LLC.
Co-Founder
Web development and Technology integration specialists. Clients included: Legas Delaney, Swirl, Dwell Magazine, Levi Strauss & Co. SPD (Society of Publication Design) Winner - Silver Medal for Dwell Magazine site (2000 awards). Technology consultant for "second generation" development of wearable computing (Levis US/MIT/Motorola).
1998 — 1999
1998 — 1999
1998 — 1999
Levi Strauss & Co.
Computer Systems Consultant
I was the Macintosh & CAD technology specialist, special projects lead, and development specialist for a wearable computing design project (partners included Levi's Europe/MIT/Philips UK). Rolled out and maintained a network of 51 Macintosh workstations. Tech. + Design consultant for Levi's RED team (Retail Environment Design) providing new workflow automations to eliminate production redundancies and instance creation of their sales, merchandising & customer communications collateral.
I was the Macintosh & CAD technology specialist, special projects lead, and development specialist for a wearable computing design project (partners included Levi's Europe/MIT/Philips UK). Rolled out and maintained a network of 51 Macintosh workstations. Tech. + Design consultant for Levi's RED team (Retail Environment Design) providing new workflow automations to eliminate production redundancies and instance creation of their sales, merchandising & customer communications collateral.
I was the Macintosh & CAD technology specialist, special projects lead, and development specialist for a wearable computing design project (partners included Levi's Europe/MIT/Philips UK). Rolled out and maintained a network of 51 Macintosh workstations. Tech. + Design consultant for Levi's RED team (Retail Environment Design) providing new workflow automations to eliminate production redundancies and instance creation of their sales, merchandising & customer communications collateral.
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1990-1995
Hendo Snowboarding
President & Founder
I was the founder and President of my first of two snowboarding apparel companies, where I directed all phases of product design and marketing/advertising. I grew the domestic sales team and expanded international distribution channels. I also managed the selection and sponsorship of the professional snowboarding team.
0:00/1:34
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1992-1997
Choice Magazine
Founder & Editor in Chief
I was the Founder, Editor in Chief, Art Director, and contributing photographer for the first 'Tri-Board Sport' publication in the industry (Surf, Snow, Skate). I managed the advertising sales, all contract negotiations, and the global distribution partnerships.
0:00/1:34
0:00/1:34
1995-1997
Choice Snowboarding Apparel
President & Founder
I was the founder and President of my second snowboarding apparel company, where I directed all phases of product design and marketing/advertising. I grew the domestic sales team and expanded international distribution channels. I also managed the selection and sponsorship of the professional snowboarding team.
0:00/1:34
0:00/1:34
1992 — 1997
Choice Magazine
Founder & Editor in Chief
I was the Founder, Editor in Chief, Art Director, and contributing photographer for the first 'Tri-Board Sport' publication in the industry (Surf, Snow, Skate). I managed the advertising sales, all contract negotiations, and the global distribution partnerships.
0:00/1:34
0:00/1:34
1990-1995
Hendo Snowboarding
President & Founder
I was the founder and President of my first of two snowboarding apparel companies, where I directed all phases of product design and marketing/advertising. I grew the domestic sales team and expanded international distribution channels. I also managed the selection and sponsorship of the professional snowboarding team.
0:00/1:34
0:00/1:34
1995-1997
Choice Snowboarding Apparel
President & Founder
I was the founder and President of my second snowboarding apparel company where I directed of all phases of product design and marketing/advertising. I grew the domestic sales team and expanded international distribution channels. I managed the selection of and sponsorship of the professional snowboarding team.
0:00/1:34
0:00/1:34
1992-1997
Choice Magazine
Founder & Editor in Chief
I was the Founder, Editor in Chief, Art Director, and contributing photographer for the first 'Tri-Board Sport' publication in the industry (Surf, Snow, Skate). I managed the advertising sales, all contract negotiations, and the global distribution partnerships.
0:00/1:34
0:00/1:34
1990-1995
Hendo Snowboarding
President & Founder
I was the founder and President of my first of two snowboarding apparel companies, where I directed all phases of product design and marketing/advertising. I grew the domestic sales team and expanded international distribution channels. I also managed the selection and sponsorship of the professional snowboarding team.
0:00/1:34
0:00/1:34
.stack
Adobe CC: Ps Ai Ae Pr Id
Adobe CC: Ps Ai Ae Pr Id
Adobe CC: Ps Ai Ae Pr Id
Adobe CC: Ps Ai Ae Pr Id
Figma
Figma
Figma
Figma
Framer
Framer
Framer
Framer
Sketchup Pro
Sketchup Pro
Sketchup Pro
Sketchup Pro
HTML 5
HTML 5
HTML 5
HTML 5
CSS 3
CSS 3
CSS 3
CSS 3
Lottie
Lottie
Lottie
Bulma
Bulma
Bulma
.more skills
Cross-Platform Design Systems
Data Visualization & Flow Mapping
Information Architecture
Design-Ops & A-Team formation
Team Building & Cross-functional unity
Cross-Platform Design Systems
Data Visualization & Flow Mapping
Information Architecture
Design-Ops & A-Team formation
Team Building
Cross-functional unity
Branding, Product Identity, Packaging
Photography and Print Production
Video Production & Motion Graphics
Story-telling & Story-boarding
Metal fabrication & Rapid prototyping