I have had the incredible and rare opportunity to design, lead, and flex between and across many design disciplines, technical roles, and marketplaces.
about
.experience
34 years
.location
Bay Area, CA / Carefree, AZ
.contract / full-time
Available
.hello
I am an ever-learning, hands-on-ready practitioner and promoter for growing the Design Technologist community.
My mission is a dedication to empowering organizations and individuals to fully unleash the potential and value of design.
I am an ever-learning, hands-on-ready practitioner and promoter for growing the Design Technologist community.
My mission is a dedication to empowering organizations and individuals to fully unleash the potential and value of design.
.work experience
.work experience
1995-1997
Choice Snowboarding Apparel
President & Founder
I was the founder and President of my second snowboarding apparel company where I directed of all phases of product design and marketing/advertising. I grew the domestic sales team and expanded international distribution channels. I managed the selection of and sponsorship of the professional snowboarding team.
2019 — 2024
Verifone, Inc.
VP UxD / IxD / ID
• Led a global team of 15 to unify disparate user experiences and establish global design direction across digital and physical products.
• Invented methods for cryptocurrency payment systems, resulting in 4 patents.
2019 — 2024
Verifone, Inc.
VP UxD / IxD / ID
• Led a global team of 15 to unify disparate user experiences and establish global design direction across digital and physical products.
• Invented methods for cryptocurrency payment systems, resulting in 4 patents.
2018 — 2019
Zivelo, Inc.
CCO
• Developed product vision and brand redesign after acquisition by Verifone.
• Portfolio of key clients included McDonald’s and Panda Express, alongside a loyal customer base inherited from Oak Labs.
2018 — 2019
Zivelo, Inc.
CCO
• Developed product vision and brand redesign after acquisition by Verifone.
• Portfolio of key clients included McDonald’s and Panda Express, alongside a loyal customer base inherited from Oak Labs.
2015 — 2018
Oak Labs, Inc.
CCO & Co-Founder
• Created the first interactive fitting room mirror and led innovative projects for major retail clients.
2015 — 2018
Oak Labs, Inc.
CCO & Co-Founder
• Created the first interactive fitting room mirror and led innovative projects for major retail clients.
2012— 2015
eBay, Inc
• Held multiple design leadership roles, improving customer experiences and interaction design.
• Head of Design for eBay Retail Innovation Lab where I created experiences recognized by Tech Crunch, The Verge, and Hypebeast.
2012— 2015
eBay, Inc
• Held multiple design leadership roles, improving customer experiences and interaction design.
• Head of Design for eBay Retail Innovation Lab where I created experiences recognized by Tech Crunch, The Verge, and Hypebeast.
2009-2012
The Ranch Design Group
• Co-Founder, focused on light industrial design and recognized for concrete architectural features.
2009-2012
The Ranch Design Group
• Co-Founder, focused on light industrial design and recognized for concrete architectural features.
2006-2009
Gap, Inc. / Old Navy
• Held multiple leadership roles across multiple brands and divisions.
• VP of Men’s Old Navy Product Design, leading successful brand repositioning during a sales decline.
• Director of Global Brand Store Experience for GAP Marketing leading brand position and visual standards.
• Assoc. Art Director for Old Navy Online shaping experiences which consistently drove positive sales comps.
2006-2009
Gap, Inc. / Old Navy
• Held multiple leadership roles across multiple brands and divisions.
• VP of Men’s Old Navy Product Design, leading successful brand repositioning during a sales decline.
• Director of Global Brand Store Experience for GAP Marketing leading brand position and visual standards.
• Assoc. Art Director for Old Navy Online shaping experiences which consistently drove positive sales comps.
1999-2001
Air-Port, LLC.
Co-Founder
• Web development and technology integration specialists who innovated experiences for clients such as Legas Delaney, Swirl, Dwell Magazine, Levi Strauss & Co.
• SPD (Society of Publication Design) Winner - Silver Medal for Dwell Magazine site (2000 awards).
• Technology consultant for second-generation development of wearable computing for Levi's (with partner sponsors M.I.T. and Motorola).
1999-2001
Air-Port, LLC.
Co-Founder
• Web development and technology integration specialists who innovated experiences for clients such as Legas Delaney, Swirl, Dwell Magazine, Levi Strauss & Co.
• SPD (Society of Publication Design) Winner - Silver Medal for Dwell Magazine site (2000 awards).
• Technology consultant for second-generation development of wearable computing for Levi's (with partner sponsors M.I.T. and Motorola).
1998 — 1999
Levi Strauss & Co.
Computer Systems Consultant
• I initiated a design replatforming, roll out, and training plan that increased designer output speed, streamlined development process,
• Produced production tools that eliminated operational and asset overlap and third party execution dependencies for print collateral.
• Development lead for a ‘wearable computing’ design project (‘Fabric area network’ : with partners MIT/TTT Consortium & Philips UK).
1998 — 1999
Levi Strauss & Co.
Computer Systems Consultant
• I initiated a design replatforming, roll out, and training plan that increased designer output speed, streamlined development process,
• Produced production tools that eliminated operational and asset overlap and third party execution dependencies for print collateral.
• Development lead for a ‘wearable computing’ design project (‘Fabric area network’ : with partners MIT/TTT Consortium & Philips UK).
1990-1995
Hendo Snowboarding
President & Founder
I was the founder and President of my first of two snowboarding apparel companies, where I directed all phases of product design and marketing/advertising. I grew the domestic sales team and expanded international distribution channels. I also managed the selection and sponsorship of the professional snowboarding team.
1992-1997
Choice Magazine
Founder & Editor in Chief
I was the Founder, Editor in Chief, Art Director, and contributing photographer for the first 'Tri-Board Sport' publication in the industry (Surf, Snow, Skate). I managed the advertising sales, all contract negotiations, and the global distribution partnerships.
1995-1997
Choice Snowboarding
President & Founder
I was the founder and President of my second snowboarding apparel company, where I directed all phases of product design and marketing/advertising. I grew the domestic sales team and expanded international distribution channels. I also managed the selection and sponsorship of the professional snowboarding team.
1992 — 1997
Choice Magazine
Founder & Editor in Chief
• The first 'Tri-Board Sport' publication in the industry.
• Conttributing photographer
1990-1995
Hendo Snowboarding
President & Founder
I was the founder and President of my first of two snowboarding apparel companies, where I directed all phases of product design and marketing/advertising. I grew the domestic sales team and expanded international distribution channels. I also managed the selection and sponsorship of the professional snowboarding team. Company rapidly gained a ‘cult status’. Filed my first patent for a snowboard binding accessory: ‘in-step bone protection’.
1995-1997
Choice Snowboarding Apparel
President & Founder
I was the founder and President of my second snowboarding apparel company where I directed of all phases of product design and marketing/advertising. I grew the domestic sales team and expanded international distribution channels. I managed the selection of and sponsorship of the professional snowboarding team.
1992-1997
Choice Magazine
Founder & Editor in Chief
I was the Founder, Editor in Chief, Art Director, and contributing photographer for the first 'Tri-Board Sport' publication in the industry (Surf, Snow, Skate). I managed the advertising sales, all contract negotiations, and the global distribution partnerships.
1990-1995
Hendo Snowboarding
President & Founder
I was the founder and President of my first of two snowboarding apparel companies, where I directed all phases of product design and marketing/advertising. I grew the domestic sales team and expanded international distribution channels. I also managed the selection and sponsorship of the professional snowboarding team.
.stack
Adobe CC: Ps Ai Ae Pr Id
Adobe CC: Ps Ai Ae Pr Id
Figma
Figma
Framer
Framer
Sketchup Pro
Sketchup Pro
HTML 5
HTML 5
CSS 3
CSS 3
Lottie
Lottie
Bulma
Bulma
Adobe CC: Ps Ai Ae Pr Id
Adobe CC: Ps Ai Ae Pr Id
Figma
Figma
Framer
Framer
Sketchup Pro
Sketchup Pro
HTML 5
HTML 5
CSS 3
CSS 3
Lottie
Lottie
Bulma
Bulma
.more skills
Cross-Platform Design Systems
Data Visualization & Flow Mapping
Information Architecture
Design-Ops & A-Team formation
Team Building & Cross-functional unity
Cross-Platform Design Systems
Data Visualization & Flow Mapping
Information Architecture
Design-Ops & A-Team formation
Team Building
Cross-functional unity
Branding, Product Identity, Packaging
Photography and Print Production
Video Production & Motion Graphics
Story-telling & Story-boarding
Metal fabrication & Rapid prototyping