I have had the incredible and rare opportunity to design, lead, and flex between and across many design disciplines, technical roles, and marketplaces.
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about
.experience
34 years
.location
Bay Area, CA / Carefree, AZ
.contract / full-time
Available
.hello
I am an ever-learning, hands-on-ready practitioner and promoter for growing the Design Technologist community.
My mission and passion is a dedication to empower organizations and individualsto fully unleash the potential and value of design.
I am an ever-learning, hands-on-ready practitioner and promoter for growing the Design Technologist community.
My mission and passion is a dedication to empower organizations and individualsto fully unleash the potential and value of design.
.work experience
.work experience
.work experience
.work experience
1995-1997
Choice Snowboarding Apparel
President & Founder
I was the founder and President of my second snowboarding apparel company where I directed of all phases of product design and marketing/advertising. I grew the domestic sales team and expanded international distribution channels. I managed the selection of and sponsorship of the professional snowboarding team.
2019 — 2024
Verifone, Inc.
VP UxD / IxD / ID
I led a global team of 15 to streamline the user and customer experiences to ensure the total digital and physical continuity and standards of quality across emergent and legacy products. This included developer experiences and the customer facing administrative control and reporting platforms. I played an additional pivotal role, providing vision and executional muscle for the Marketing and Sales channels for event comms and digital systems, sales tools, and later partnering for a brand redesign.
I was able to provide operational pragmatism to successfully bridge major existing gaps within cross-functional communications, operational relationships, role clarity, and collaborative efficacies.
I led the UXD pathways for the worlds’ first cryptocurrency payment methods to be offered on merchant terminals. This path led me to invent advanced methods for KYC/AML processes and user authentication methods with a total of 4 patents issued.
2019 — 2024
Verifone, Inc.
VP UxD / IxD / ID
I led a global team of 15 to streamline the user and customer experiences to ensure the total digital and physical continuity and standards of quality across emergent and legacy products. This included developer experiences and the customer facing administrative control and reporting platforms. I played an additional pivotal role, providing vision and executional muscle for the Marketing and Sales channels for event comms and digital systems, sales tools, and later partnering for a brand redesign.
I was able to provide operational pragmatism to successfully bridge major existing gaps within cross-functional communications, operational relationships, role clarity, and collaborative efficacies.
I led the UXD pathways for the worlds’ first cryptocurrency payment methods to be offered on merchant terminals. This path led me to invent advanced methods for KYC/AML processes and user authentication methods with a total of 4 patents issued.
2019 — 2024
Verifone, Inc.
VP UxD / IxD / ID
I led a global team of 15 to streamline the user and customer experiences to ensure the total digital and physical continuity and standards of quality across emergent and legacy products. This included developer experiences and the customer facing administrative control and reporting platforms. I played an additional pivotal role, providing vision and executional muscle for the Marketing and Sales channels for event comms and digital systems, sales tools, and later partnering for a brand redesign.
I was able to provide operational pragmatism to successfully bridge major existing gaps within cross-functional communications, operational relationships, role clarity, and collaborative efficacies.
I led the UXD pathways for the worlds’ first cryptocurrency payment methods to be offered on merchant terminals. This path led me to invent advanced methods for KYC/AML processes and user authentication methods with a total of 4 patents issued.
2019 — 2024
Verifone, Inc.
VP UxD / IxD / ID
I led a global team of 15 to streamline the user and customer experiences to ensure the total digital and physical continuity and standards of quality across emergent and legacy products. This included developer experiences and the customer facing administrative control and reporting platforms. I played an additional pivotal role, providing vision and executional muscle for the Marketing and Sales channels for event comms and digital systems, sales tools, and later partnering for a brand redesign.
I was able to provide operational pragmatism to successfully bridge major existing gaps within cross-functional communications, operational relationships, role clarity, and collaborative efficacies.
I led the UXD pathways for the worlds’ first cryptocurrency payment methods to be offered on merchant terminals. This path led me to invent advanced methods for KYC/AML processes and user authentication methods with a total of 4 patents issued.
2018 — 2019
Zivelo, Inc.
CCO
(Acquired by Verifone, Inc. 2019) After Zivelo acquired Oak Labs, I spearheaded the process for the integration of Oak’s software platform with Zivelo’s cutting-edge hardware (kiosks). In this role, I led, mentored, and cultivated a small, but very skilled team of 8 UxD and ID members.
I provided the post merger clarity by authoring the technical integration ramifications and led the training sessions for the Engineering and Sales teams. Later I tailored a fresh brand identity and the refined aesthetic standards to establish the ‘new product ethos’.
Our portfolio of key clients included McDonald’s and Panda Express, alongside a loyal customer base inherited from Oak Labs.
2018 — 2019
Zivelo, Inc.
CCO
(Acquired by Verifone, Inc. 2019) After Zivelo acquired Oak Labs, I spearheaded the process for the integration of Oak’s software platform with Zivelo’s cutting-edge hardware (kiosks). In this role, I led, mentored, and cultivated a small, but very skilled team of 8 UxD and ID members.
I provided the post merger clarity by authoring the technical integration ramifications and led the training sessions for the Engineering and Sales teams. Later I tailored a fresh brand identity and the refined aesthetic standards to establish the ‘new product ethos’.
Our portfolio of key clients included McDonald’s and Panda Express, alongside a loyal customer base inherited from Oak Labs.
2018 — 2019
Zivelo, Inc.
CCO
(Acquired by Verifone, Inc. 2019) After Zivelo acquired Oak Labs, I spearheaded the process for the integration of Oak’s software platform with Zivelo’s cutting-edge hardware (kiosks). In this role, I led, mentored, and cultivated a small, but very skilled team of 8 UxD and ID members.
I provided the post merger clarity by authoring the technical integration ramifications and led the training sessions for the Engineering and Sales teams. Later I tailored a fresh brand identity and the refined aesthetic standards to establish the ‘new product ethos’.
Our portfolio of key clients included McDonald’s and Panda Express, alongside a loyal customer base inherited from Oak Labs.
2018 — 2019
Zivelo, Inc.
CCO
(Acquired by Verifone, Inc. 2019) After Zivelo acquired Oak Labs, I spearheaded the process for the integration of Oak’s software platform with Zivelo’s cutting-edge hardware (kiosks). In this role, I led, mentored, and cultivated a small, but very skilled team of 8 UxD and ID members.
I provided the post merger clarity by authoring the technical integration ramifications and led the training sessions for the Engineering and Sales teams. Later I tailored a fresh brand identity and the refined aesthetic standards to establish the ‘new product ethos’.
Our portfolio of key clients included McDonald’s and Panda Express, alongside a loyal customer base inherited from Oak Labs.
2015 — 2018
Oak Labs, Inc.
CCO & Co-Founder
(Acquired by Zivelo, Inc. 2018) I was the co-founder of a cutting-edge ‘Public Computing’ platform that optimized IOT hardware administration and software distribution. Our primary goal was to revolutionize the developer and customer administrative experiences by unifying and simplifying how devices are controlled and communicate with each other when aggregated as a peripherals in a hardware stack and the subsequent user experiences driven by the stack.
Notable deployments include the interactive fitting room mirror at Ralph Lauren, Nordstrom, and Rebecca Minkoff, plus The Home Depot’s ‘How-to-hub’ customer kiosks.
2015 — 2018
Oak Labs, Inc.
CCO & Co-Founder
(Acquired by Zivelo, Inc. 2018) I was the co-founder of a cutting-edge ‘Public Computing’ platform that optimized IOT hardware administration and software distribution. Our primary goal was to revolutionize the developer and customer administrative experiences by unifying and simplifying how devices are controlled and communicate with each other when aggregated as a peripherals in a hardware stack and the subsequent user experiences driven by the stack.
Notable deployments include the interactive fitting room mirror at Ralph Lauren, Nordstrom, and Rebecca Minkoff, plus The Home Depot’s ‘How-to-hub’ customer kiosks.
2015 — 2018
Oak Labs, Inc.
CCO & Co-Founder
(Acquired by Zivelo, Inc. 2018) I was the co-founder of a cutting-edge ‘Public Computing’ platform that optimized IOT hardware administration and software distribution. Our primary goal was to revolutionize the developer and customer administrative experiences by unifying and simplifying how devices are controlled and communicate with each other when aggregated as a peripherals in a hardware stack and the subsequent user experiences driven by the stack.
Notable deployments include the interactive fitting room mirror at Ralph Lauren, Nordstrom, and Rebecca Minkoff, plus The Home Depot’s ‘How-to-hub’ customer kiosks.
2015 — 2018
Oak Labs, Inc.
CCO & Co-Founder
(Acquired by Zivelo, Inc. 2018) I was the co-founder of a cutting-edge ‘Public Computing’ platform that optimized IOT hardware administration and software distribution. Our primary goal was to revolutionize the developer and customer administrative experiences by unifying and simplifying how devices are controlled and communicate with each other when aggregated as a peripherals in a hardware stack and the subsequent user experiences driven by the stack.
Notable deployments include the interactive fitting room mirror at Ralph Lauren, Nordstrom, and Rebecca Minkoff, plus The Home Depot’s ‘How-to-hub’ customer kiosks.
2014— 2015
eBay, Inc
Head of Design, Retail Innovations
Led experience concept, direction, design, and authored CSS for Rebecca Minkoff’s interactive ‘wall’ and interactive fitting rooms. Led Ux and IxD for Stanford Shopping Center’s 3D interactive way-finding kiosks producing user seek times ~23 seconds vs prior printed way finding @ ~66seconds).
2014— 2015
eBay, Inc
Head of Design, Retail Innovations
Led experience concept, direction, design, and authored CSS for Rebecca Minkoff’s interactive ‘wall’ and interactive fitting rooms. Led Ux and IxD for Stanford Shopping Center’s 3D interactive way-finding kiosks producing user seek times ~23 seconds vs prior printed way finding @ ~66seconds).
2014— 2015
eBay, Inc
Head of Design, Retail Innovations
Led experience concept, direction, design, and authored CSS for Rebecca Minkoff’s interactive ‘wall’ and interactive fitting rooms. Led Ux and IxD for Stanford Shopping Center’s 3D interactive way-finding kiosks producing user seek times ~23 seconds vs prior printed way finding @ ~66seconds).
2014— 2015
eBay, Inc
Head of Design, Retail Innovations
Led experience concept, direction, design, and authored CSS for Rebecca Minkoff’s interactive ‘wall’ and interactive fitting rooms. Led Ux and IxD for Stanford Shopping Center’s 3D interactive way-finding kiosks producing user seek times ~23 seconds vs prior printed way finding @ ~66seconds).
2013— 2014
eBay, Inc
UxD Leader, Pre-viz
I joined a progressive and small innovation team where I led the total experience design for UxD, IxD, and environmental concept, direction, and production for the ‘Digital Storefronts’ in Westfield’s San Francisco Shopping Center.
2013— 2014
eBay, Inc
UxD Leader, Pre-viz
I joined a progressive and small innovation team where I led the total experience design for UxD, IxD, and environmental concept, direction, and production for the ‘Digital Storefronts’ in Westfield’s San Francisco Shopping Center.
2013— 2014
eBay, Inc
UxD Leader, Pre-viz
I joined a progressive and small innovation team where I led the total experience design for UxD, IxD, and environmental concept, direction, and production for the ‘Digital Storefronts’ in Westfield’s San Francisco Shopping Center.
2013— 2014
eBay, Inc
UxD Leader, Pre-viz
I joined a progressive and small innovation team where I led the total experience design for UxD, IxD, and environmental concept, direction, and production for the ‘Digital Storefronts’ in Westfield’s San Francisco Shopping Center.
2012— 2013
eBay, Inc
UxD Leader, Marketplace Verticals
With a team of 6, I drove innovations yielding experiences to shape the product and developer road maps. My domain included the Sellers’ and Buyer’s experiences where I refined the Ux patterns, query visualization, and subsequent pivoting logic. This led to the basis for predictive logic & execution (e.g. optimal purchasing price & listing guidance), enhanced methods to browse, select, and buy (‘shop-able’ video: patent filed-issued), and more efficient and leaner ‘disambiguation’ and ‘finding’ tools still in use today.
2012— 2013
eBay, Inc
UxD Leader, Marketplace Verticals
With a team of 6, I drove innovations yielding experiences to shape the product and developer road maps. My domain included the Sellers’ and Buyer’s experiences where I refined the Ux patterns, query visualization, and subsequent pivoting logic. This led to the basis for predictive logic & execution (e.g. optimal purchasing price & listing guidance), enhanced methods to browse, select, and buy (‘shop-able’ video: patent filed-issued), and more efficient and leaner ‘disambiguation’ and ‘finding’ tools still in use today.
2012— 2013
eBay, Inc
UxD Leader, Marketplace Verticals
With a team of 6, I drove innovations yielding experiences to shape the product and developer road maps. My domain included the Sellers’ and Buyer’s experiences where I refined the Ux patterns, query visualization, and subsequent pivoting logic. This led to the basis for predictive logic & execution (e.g. optimal purchasing price & listing guidance), enhanced methods to browse, select, and buy (‘shop-able’ video: patent filed-issued), and more efficient and leaner ‘disambiguation’ and ‘finding’ tools still in use today.
2012— 2013
eBay, Inc
UxD Leader, Marketplace Verticals
With a team of 6, I drove innovations yielding experiences to shape the product and developer road maps. My domain included the Sellers’ and Buyer’s experiences where I refined the Ux patterns, query visualization, and subsequent pivoting logic. This led to the basis for predictive logic & execution (e.g. optimal purchasing price & listing guidance), enhanced methods to browse, select, and buy (‘shop-able’ video: patent filed-issued), and more efficient and leaner ‘disambiguation’ and ‘finding’ tools still in use today.
2009-2012
The Ranch Design Group
Founder / Operator
I was an owner/operator of a light industrial design company co-founded with my talented wife. We gained notoriety within a tough financial climate producing pre-cast concrete architectural features and ceramic wares. Featured on an episode of ‘House Crashers’ and won design awards within the concrete industry.
2009-2012
The Ranch Design Group
Founder / Operator
I was an owner/operator of a light industrial design company co-founded with my talented wife. We gained notoriety within a tough financial climate producing pre-cast concrete architectural features and ceramic wares. Featured on an episode of ‘House Crashers’ and won design awards within the concrete industry.
2009-2012
The Ranch Design Group
Founder / Operator
I was an owner/operator of a light industrial design company co-founded with my talented wife. We gained notoriety within a tough financial climate producing pre-cast concrete architectural features and ceramic wares. Featured on an episode of ‘House Crashers’ and won design awards within the concrete industry.
2009-2012
The Ranch Design Group
Founder / Operator
I was an owner/operator of a light industrial design company co-founded with my talented wife. We gained notoriety within a tough financial climate producing pre-cast concrete architectural features and ceramic wares. Featured on an episode of ‘House Crashers’ and won design awards within the concrete industry.
2006-2009
Gap, Inc. / Old Navy
VP Men's Product Design
Called in to reposition the Men’s brand during a time of sales decline in that division. With a team of 14 designers, I led the customer and product vision, the seasonal product strategy (very tightly knit with x-func partners), and produced results where my division realized consistent positive sales comps during my tenure. During a time of business flux, I stepped up to managed the Fabric R&D and Color Development teams over the course of 18 months.
2006-2009
Gap, Inc. / Old Navy
VP Men's Product Design
Called in to reposition the Men’s brand during a time of sales decline in that division. With a team of 14 designers, I led the customer and product vision, the seasonal product strategy (very tightly knit with x-func partners), and produced results where my division realized consistent positive sales comps during my tenure. During a time of business flux, I stepped up to managed the Fabric R&D and Color Development teams over the course of 18 months.
2006-2009
Gap, Inc. / Old Navy
VP Men's Product Design
Called in to reposition the Men’s brand during a time of sales decline in that division. With a team of 14 designers, I led the customer and product vision, the seasonal product strategy (very tightly knit with x-func partners), and produced results where my division realized consistent positive sales comps during my tenure. During a time of business flux, I stepped up to managed the Fabric R&D and Color Development teams over the course of 18 months.
2006-2009
Gap, Inc. / Old Navy
VP Men's Product Design
Called in to reposition the Men’s brand during a time of sales decline in that division. With a team of 14 designers, I led the customer and product vision, the seasonal product strategy (very tightly knit with x-func partners), and produced results where my division realized consistent positive sales comps during my tenure. During a time of business flux, I stepped up to managed the Fabric R&D and Color Development teams over the course of 18 months.
2004-2006
Gap, Inc.
Director, Global Brand Store Experience
Directed a team of 6 direct reports to lead the global in-store and windows display experience. This included direction of photo shoots, setting tone for seasonal theme product messaging, the creation of custom merchandising programs, digital display content, and the gamut of product labeling and packaging systems.
2004-2006
Gap, Inc.
Director, Global Brand Store Experience
Directed a team of 6 direct reports to lead the global in-store and windows display experience. This included direction of photo shoots, setting tone for seasonal theme product messaging, the creation of custom merchandising programs, digital display content, and the gamut of product labeling and packaging systems.
2004-2006
Gap, Inc.
Director, Global Brand Store Experience
Directed a team of 6 direct reports to lead the global in-store and windows display experience. This included direction of photo shoots, setting tone for seasonal theme product messaging, the creation of custom merchandising programs, digital display content, and the gamut of product labeling and packaging systems.
2004-2006
Gap, Inc.
Director, Global Brand Store Experience
Directed a team of 6 direct reports to lead the global in-store and windows display experience. This included direction of photo shoots, setting tone for seasonal theme product messaging, the creation of custom merchandising programs, digital display content, and the gamut of product labeling and packaging systems.
2001-2004
Gap, Inc. / Old Navy Online
Assoc. Director, Design
At the dawn of CSS and the height of Macromedia Flash, I managed a team of 4 that drove rich interactions and platform integrations, pushing the bounds of ‘possibilities’, defining our space in eCommerce, and producing results to drive positive sales comps realizing 90% to 300% YOY for the instances led during my tenure.
2001-2004
Gap, Inc. / Old Navy Online
Assoc. Director, Design
At the dawn of CSS and the height of Macromedia Flash, I managed a team of 4 that drove rich interactions and platform integrations, pushing the bounds of ‘possibilities’, defining our space in eCommerce, and producing results to drive positive sales comps realizing 90% to 300% YOY for the instances led during my tenure.
2001-2004
Gap, Inc. / Old Navy Online
Assoc. Director, Design
At the dawn of CSS and the height of Macromedia Flash, I managed a team of 4 that drove rich interactions and platform integrations, pushing the bounds of ‘possibilities’, defining our space in eCommerce, and producing results to drive positive sales comps realizing 90% to 300% YOY for the instances led during my tenure.
2001-2004
Gap, Inc. / Old Navy Online
Assoc. Director, Design
At the dawn of CSS and the height of Macromedia Flash, I managed a team of 4 that drove rich interactions and platform integrations, pushing the bounds of ‘possibilities’, defining our space in eCommerce, and producing results to drive positive sales comps realizing 90% to 300% YOY for the instances led during my tenure.
1999-2001
Air-Port, LLC.
Co-Founder
Web development and technology integration specialists. Clients included: Legas Delaney, Swirl, Dwell Magazine, Levi Strauss & Co. SPD (Society of Publication Design) Winner - Silver Medal for Dwell Magazine site (2000 awards). Technology consultant for second generation development of wearable computing for Levis (with partner sponsors M.I.T. and Motorola).
1999-2001
Air-Port, LLC.
Co-Founder
Web development and technology integration specialists. Clients included: Legas Delaney, Swirl, Dwell Magazine, Levi Strauss & Co. SPD (Society of Publication Design) Winner - Silver Medal for Dwell Magazine site (2000 awards). Technology consultant for second generation development of wearable computing for Levis (with partner sponsors M.I.T. and Motorola).
1999-2001
Air-Port, LLC.
Co-Founder
Web development and technology integration specialists. Clients included: Legas Delaney, Swirl, Dwell Magazine, Levi Strauss & Co. SPD (Society of Publication Design) Winner - Silver Medal for Dwell Magazine site (2000 awards). Technology consultant for second generation development of wearable computing for Levis (with partner sponsors M.I.T. and Motorola).
1999-2001
Air-Port, LLC.
Co-Founder
Web development and technology integration specialists. Clients included: Legas Delaney, Swirl, Dwell Magazine, Levi Strauss & Co. SPD (Society of Publication Design) Winner - Silver Medal for Dwell Magazine site (2000 awards). Technology consultant for second generation development of wearable computing for Levis (with partner sponsors M.I.T. and Motorola).
1998 — 1999
Levi Strauss & Co.
Computer Systems Consultant
I was the Macintosh & CAD technology specialist where I initiated a new workstation, roll out, and training plan (Macintosh + Adobe suite of products). This increased designer output and capabilities, reduced process steps, and costly dependencies of a sparsely distributed hardware and software stack (6 Silicon Graphics 02 stations w/textile Dev. software vs. 51 designer - at desk accessibility) saving the company $750K+ annually in maintenance and license fees alone.
Internal Consultant for the Levi’s RED team (Retail Environment Design) creating workflow automations which eliminated production/asset overlap and third party execution dependencies for the production of sales, merchandising & customer communications collateral (Dynamic publishing before the term existed). I was also the development specialist and consultant for a ‘wearable computing’ design project (partners included Levi’s Europe/MIT/Philips UK).
1998 — 1999
Levi Strauss & Co.
Computer Systems Consultant
I was the Macintosh & CAD technology specialist where I initiated a new workstation, roll out, and training plan (Macintosh + Adobe suite of products). This increased designer output and capabilities, reduced process steps, and costly dependencies of a sparsely distributed hardware and software stack (6 Silicon Graphics 02 stations w/textile Dev. software vs. 51 designer - at desk accessibility) saving the company $750K+ annually in maintenance and license fees alone.
Internal Consultant for the Levi’s RED team (Retail Environment Design) creating workflow automations which eliminated production/asset overlap and third party execution dependencies for the production of sales, merchandising & customer communications collateral (Dynamic publishing before the term existed). I was also the development specialist and consultant for a ‘wearable computing’ design project (partners included Levi’s Europe/MIT/Philips UK).
1998 — 1999
Levi Strauss & Co.
Computer Systems Consultant
I was the Macintosh & CAD technology specialist where I initiated a new workstation, roll out, and training plan (Macintosh + Adobe suite of products). This increased designer output and capabilities, reduced process steps, and costly dependencies of a sparsely distributed hardware and software stack (6 Silicon Graphics 02 stations w/textile Dev. software vs. 51 designer - at desk accessibility) saving the company $750K+ annually in maintenance and license fees alone.
Internal Consultant for the Levi’s RED team (Retail Environment Design) creating workflow automations which eliminated production/asset overlap and third party execution dependencies for the production of sales, merchandising & customer communications collateral (Dynamic publishing before the term existed). I was also the development specialist and consultant for a ‘wearable computing’ design project (partners included Levi’s Europe/MIT/Philips UK).
1998 — 1999
Levi Strauss & Co.
Computer Systems Consultant
I was the Macintosh & CAD technology specialist where I initiated a new workstation, roll out, and training plan (Macintosh + Adobe suite of products). This increased designer output and capabilities, reduced process steps, and costly dependencies of a sparsely distributed hardware and software stack (6 Silicon Graphics 02 stations w/textile Dev. software vs. 51 designer - at desk accessibility) saving the company $750K+ annually in maintenance and license fees alone.
Internal Consultant for the Levi’s RED team (Retail Environment Design) creating workflow automations which eliminated production/asset overlap and third party execution dependencies for the production of sales, merchandising & customer communications collateral (Dynamic publishing before the term existed). I was also the development specialist and consultant for a ‘wearable computing’ design project (partners included Levi’s Europe/MIT/Philips UK).
1990-1995
Hendo Snowboarding
President & Founder
I was the founder and President of my first of two snowboarding apparel companies, where I directed all phases of product design and marketing/advertising. I grew the domestic sales team and expanded international distribution channels. I also managed the selection and sponsorship of the professional snowboarding team.
1992-1997
Choice Magazine
Founder & Editor in Chief
I was the Founder, Editor in Chief, Art Director, and contributing photographer for the first 'Tri-Board Sport' publication in the industry (Surf, Snow, Skate). I managed the advertising sales, all contract negotiations, and the global distribution partnerships.
1995-1997
Choice Snowboarding
President & Founder
I was the founder and President of my second snowboarding apparel company, where I directed all phases of product design and marketing/advertising. I grew the domestic sales team and expanded international distribution channels. I also managed the selection and sponsorship of the professional snowboarding team.
1992 — 1997
Choice Magazine
Founder & Editor in Chief
I was the Founder, Editor in Chief, Art Director, and contributing photographer for the first 'Tri-Board Sport' publication in the industry (Surf, Snow, Skate). I managed the advertising sales, all contract negotiations, and the global distribution partnerships.
1990-1995
Hendo Snowboarding
President & Founder
I was the founder and President of my first of two snowboarding apparel companies, where I directed all phases of product design and marketing/advertising. I grew the domestic sales team and expanded international distribution channels. I also managed the selection and sponsorship of the professional snowboarding team. Company rapidly gained a ‘cult status’. Filed my first patent for a snowboard binding accessory: ‘in-step bone protection’.
1995-1997
Choice Snowboarding Apparel
President & Founder
I was the founder and President of my second snowboarding apparel company where I directed of all phases of product design and marketing/advertising. I grew the domestic sales team and expanded international distribution channels. I managed the selection of and sponsorship of the professional snowboarding team.
1992-1997
Choice Magazine
Founder & Editor in Chief
I was the Founder, Editor in Chief, Art Director, and contributing photographer for the first 'Tri-Board Sport' publication in the industry (Surf, Snow, Skate). I managed the advertising sales, all contract negotiations, and the global distribution partnerships.
1990-1995
Hendo Snowboarding
President & Founder
I was the founder and President of my first of two snowboarding apparel companies, where I directed all phases of product design and marketing/advertising. I grew the domestic sales team and expanded international distribution channels. I also managed the selection and sponsorship of the professional snowboarding team.
.stack
Adobe CC: Ps Ai Ae Pr Id
Adobe CC: Ps Ai Ae Pr Id
Adobe CC: Ps Ai Ae Pr Id
Figma
Figma
Figma
Framer
Framer
Framer
Sketchup Pro
Sketchup Pro
Sketchup Pro
HTML 5
HTML 5
HTML 5
CSS 3
CSS 3
CSS 3
Lottie
Lottie
Lottie
Bulma
Bulma
Bulma
Adobe CC: Ps Ai Ae Pr Id
Adobe CC: Ps Ai Ae Pr Id
Figma
Figma
Framer
Framer
Sketchup Pro
Sketchup Pro
HTML 5
HTML 5
CSS 3
CSS 3
Lottie
Lottie
Bulma
Bulma
.more skills
Cross-Platform Design Systems
Data Visualization & Flow Mapping
Information Architecture
Design-Ops & A-Team formation
Team Building & Cross-functional unity
Cross-Platform Design Systems
Data Visualization & Flow Mapping
Information Architecture
Design-Ops & A-Team formation
Team Building
Cross-functional unity
Branding, Product Identity, Packaging
Photography and Print Production
Video Production & Motion Graphics
Story-telling & Story-boarding
Metal fabrication & Rapid prototyping