I have had the incredible and rare opportunity to design, lead, and flex between and across many design disciplines, technical roles, and marketplaces.

about

.experience

34 years

.location

Bay Area, CA / Carefree, AZ

.contract / full-time

Available

.hello

I am an ever-learning, hands-on-ready practitioner and promoter for growing the Design Technologist community.

My mission is a dedication to empowering organizations and individuals to fully unleash the potential and value of design.

.work experience

1995-1997

Choice Snowboarding Apparel

President & Founder

I was the founder and President of my second snowboarding apparel company where I directed of all phases of product design and marketing/advertising. I grew the domestic sales team and expanded international distribution channels. I managed the selection of and sponsorship of the professional snowboarding team.

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2019 — 2024

Verifone, Inc.

VP UxD / IxD / ID

• Led a global team of 15 to unify disparate user experiences and establish global design direction across digital and physical products.

• Invented methods for cryptocurrency payment systems, resulting in 4 patents.

2019 — 2024

Verifone, Inc.

VP UxD / IxD / ID

• Led a global team of 15 to unify disparate user experiences and establish global design direction across digital and physical products.

• Invented methods for cryptocurrency payment systems, resulting in 4 patents.

2019 — 2024

Verifone, Inc.

VP UxD / IxD / ID

• Led a global team of 15 to unify disparate user experiences and establish global design direction across digital and physical products.

• Invented methods for cryptocurrency payment systems, resulting in 4 patents.

2019 — 2024

Verifone, Inc.

VP UxD / IxD / ID

• Led a global team of 15 to unify disparate user experiences and establish global design direction across digital and physical products.

• Invented methods for cryptocurrency payment systems, resulting in 4 patents.

2018 — 2019

Zivelo, Inc.

CCO

• Developed product vision and brand redesign after acquisition by Verifone.

• Portfolio of key clients included McDonald’s and Panda Express, alongside a loyal customer base inherited from Oak Labs.

2018 — 2019

Zivelo, Inc.

CCO

• Developed product vision and brand redesign after acquisition by Verifone.

• Portfolio of key clients included McDonald’s and Panda Express, alongside a loyal customer base inherited from Oak Labs.

2018 — 2019

Zivelo, Inc.

CCO

• Developed product vision and brand redesign after acquisition by Verifone.

• Portfolio of key clients included McDonald’s and Panda Express, alongside a loyal customer base inherited from Oak Labs.

2018 — 2019

Zivelo, Inc.

CCO

• Developed product vision and brand redesign after acquisition by Verifone.

• Portfolio of key clients included McDonald’s and Panda Express, alongside a loyal customer base inherited from Oak Labs.

2015 — 2018

Oak Labs, Inc.

CCO & Co-Founder

• Created the first interactive fitting room mirror and led innovative projects for major retail clients.

2015 — 2018

Oak Labs, Inc.

CCO & Co-Founder

• Created the first interactive fitting room mirror and led innovative projects for major retail clients.

2015 — 2018

Oak Labs, Inc.

CCO & Co-Founder

• Created the first interactive fitting room mirror and led innovative projects for major retail clients.

2015 — 2018

Oak Labs, Inc.

CCO & Co-Founder

• Created the first interactive fitting room mirror and led innovative projects for major retail clients.

2012— 2015

eBay, Inc

• Held multiple design leadership roles, improving customer experiences and interaction design.

• Head of Design for eBay Retail Innovation Lab where I created experiences recognized by Tech Crunch, The Verge, and Hypebeast.

2012— 2015

eBay, Inc

• Held multiple design leadership roles, improving customer experiences and interaction design.

• Head of Design for eBay Retail Innovation Lab where I created experiences recognized by Tech Crunch, The Verge, and Hypebeast.

2012— 2015

eBay, Inc

• Held multiple design leadership roles, improving customer experiences and interaction design.

• Head of Design for eBay Retail Innovation Lab where I created experiences recognized by Tech Crunch, The Verge, and Hypebeast.

2012— 2015

eBay, Inc

• Held multiple design leadership roles, improving customer experiences and interaction design.

• Head of Design for eBay Retail Innovation Lab where I created experiences recognized by Tech Crunch, The Verge, and Hypebeast.

2009-2012

The Ranch Design Group

• Co-Founder, focused on light industrial design and recognized for concrete architectural features.

2009-2012

The Ranch Design Group

• Co-Founder, focused on light industrial design and recognized for concrete architectural features.

2009-2012

The Ranch Design Group

• Co-Founder, focused on light industrial design and recognized for concrete architectural features.

2009-2012

The Ranch Design Group

• Co-Founder, focused on light industrial design and recognized for concrete architectural features.

2006-2009

Gap, Inc. / Old Navy

• Held multiple leadership roles across multiple brands and divisions.

• VP of Men’s Old Navy Product Design, leading successful brand repositioning during a sales decline.

• Director of Global Brand Store Experience for GAP Marketing leading brand position and visual standards.

• Assoc. Art Director for Old Navy Online shaping experiences which consistently drove positive sales comps.

2006-2009

Gap, Inc. / Old Navy

• Held multiple leadership roles across multiple brands and divisions.

• VP of Men’s Old Navy Product Design, leading successful brand repositioning during a sales decline.

• Director of Global Brand Store Experience for GAP Marketing leading brand position and visual standards.

• Assoc. Art Director for Old Navy Online shaping experiences which consistently drove positive sales comps.

2006-2009

Gap, Inc. / Old Navy

• Held multiple leadership roles across multiple brands and divisions.

• VP of Men’s Old Navy Product Design, leading successful brand repositioning during a sales decline.

• Director of Global Brand Store Experience for GAP Marketing leading brand position and visual standards.

• Assoc. Art Director for Old Navy Online shaping experiences which consistently drove positive sales comps.

2006-2009

Gap, Inc. / Old Navy

• Held multiple leadership roles across multiple brands and divisions.

• VP of Men’s Old Navy Product Design, leading successful brand repositioning during a sales decline.

• Director of Global Brand Store Experience for GAP Marketing leading brand position and visual standards.

• Assoc. Art Director for Old Navy Online shaping experiences which consistently drove positive sales comps.

1999-2001

Air-Port, LLC.

Co-Founder

• Web development and technology integration specialists who innovated experiences for clients such as Legas Delaney, Swirl, Dwell Magazine, Levi Strauss & Co.

• SPD (Society of Publication Design) Winner - Silver Medal for Dwell Magazine site (2000 awards).

• Technology consultant for second-generation development of wearable computing for Levi's (with partner sponsors M.I.T. and Motorola).

1999-2001

Air-Port, LLC.

Co-Founder

• Web development and technology integration specialists who innovated experiences for clients such as Legas Delaney, Swirl, Dwell Magazine, Levi Strauss & Co.

• SPD (Society of Publication Design) Winner - Silver Medal for Dwell Magazine site (2000 awards).

• Technology consultant for second-generation development of wearable computing for Levi's (with partner sponsors M.I.T. and Motorola).

1999-2001

Air-Port, LLC.

Co-Founder

• Web development and technology integration specialists who innovated experiences for clients such as Legas Delaney, Swirl, Dwell Magazine, Levi Strauss & Co.

• SPD (Society of Publication Design) Winner - Silver Medal for Dwell Magazine site (2000 awards).

• Technology consultant for second-generation development of wearable computing for Levi's (with partner sponsors M.I.T. and Motorola).

1999-2001

Air-Port, LLC.

Co-Founder

• Web development and technology integration specialists who innovated experiences for clients such as Legas Delaney, Swirl, Dwell Magazine, Levi Strauss & Co.

• SPD (Society of Publication Design) Winner - Silver Medal for Dwell Magazine site (2000 awards).

• Technology consultant for second-generation development of wearable computing for Levi's (with partner sponsors M.I.T. and Motorola).

1998 — 1999

Levi Strauss & Co.

Computer Systems Consultant

• I initiated a design replatforming, roll out, and training plan that increased designer output speed, streamlined development process,

• Produced production tools that eliminated operational and asset overlap and third party execution dependencies for print collateral.

• Development lead for a ‘wearable computing’ design project (‘Fabric area network’ : with partners MIT/TTT Consortium & Philips UK).

1998 — 1999

Levi Strauss & Co.

Computer Systems Consultant

• I initiated a design replatforming, roll out, and training plan that increased designer output speed, streamlined development process,

• Produced production tools that eliminated operational and asset overlap and third party execution dependencies for print collateral.

• Development lead for a ‘wearable computing’ design project (‘Fabric area network’ : with partners MIT/TTT Consortium & Philips UK).

1998 — 1999

Levi Strauss & Co.

Computer Systems Consultant

• I initiated a design replatforming, roll out, and training plan that increased designer output speed, streamlined development process,

• Produced production tools that eliminated operational and asset overlap and third party execution dependencies for print collateral.

• Development lead for a ‘wearable computing’ design project (‘Fabric area network’ : with partners MIT/TTT Consortium & Philips UK).

1998 — 1999

Levi Strauss & Co.

Computer Systems Consultant

• I initiated a design replatforming, roll out, and training plan that increased designer output speed, streamlined development process,

• Produced production tools that eliminated operational and asset overlap and third party execution dependencies for print collateral.

• Development lead for a ‘wearable computing’ design project (‘Fabric area network’ : with partners MIT/TTT Consortium & Philips UK).

1990-1995

Hendo Snowboarding

President & Founder

I was the founder and President of my first of two snowboarding apparel companies, where I directed all phases of product design and marketing/advertising. I grew the domestic sales team and expanded international distribution channels. I also managed the selection and sponsorship of the professional snowboarding team.

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1992-1997

Choice Magazine

Founder & Editor in Chief

I was the Founder, Editor in Chief, Art Director, and contributing photographer for the first 'Tri-Board Sport' publication in the industry (Surf, Snow, Skate). I managed the advertising sales, all contract negotiations, and the global distribution partnerships.

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1995-1997

Choice Snowboarding

President & Founder

I was the founder and President of my second snowboarding apparel company, where I directed all phases of product design and marketing/advertising. I grew the domestic sales team and expanded international distribution channels. I also managed the selection and sponsorship of the professional snowboarding team.

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