portfolio
A cursory overview spanning many design disciplines and cross functional partnerships.
My process is deeply human-centered and based on a simple philosophy: People first, Tech second.
Motion design is such a powerful method to express a brand's soul, and it is so gratifying to see the audience or a user become positively affected by it.
Simply distilled, I blend the powers of attraction, aspiration, and inspiration to lead the vision and executions for maximum brand presence and 'awareness'.
I create systems to define or augment the life-force of a brand . I produce the means for all operators to 'be the brand' while in execution and representation of the brand.Simplicity and clarity are the foundations that allow a brand to build upon broadly, remain flexible, with integrity.
Industrial Design is a discipline that found its way to me via Apparel and Product Design. I love to concept-build, refine mechanics hands-on, and connect the dots between all things tangible and digital.