portfolio
Following is a cursory overview of my body of work, which spans many design disciplines.
My multi-faceted journey has led me to understand the truth of a famous saying: "Design is process, not product."
My process begins by consolidating the human factors that align with operating conditions and the 'forces' of influence.
Motion design is such a powerful method to express a brand's soul, and it is so gratifying to see the audience or a user become positively affected by it.
I see marketing as an operation that magically blends the powers of attraction, relevance, connection, awareness, magnetism, aspiration, and inspiration.
When developing or visualizing a brand or product's principles and values, my objective is to communicate the guidelines in a way that is easily understood and memorable.
Industrial Design is a discipline that found its way to me via Apparel and Product Design. I love to concept-build, refine mechanics hands-on, and connect the dots between all things tangible and digital.