Identity, Branding, Direction

When developing or visualizing a brand or product's principles and values, my objective is to communicate the guidelines in a way that is easily understood and memorable.

It's crucial for people to genuinely connect with, grasp, and consistently put these principles into action. I see it as paving the way for rapid success to then achieve future continuity of successes autonomously.

Zivelo Identity and Re-Branding

year

2018

timeframe

1 week

Shortly after the acquisition of Oak Labs by Zivelo, I rapidly executed full brand and product redesign. I authored this in a little over a week and produced this as a hard-bound printed book.

Following are some key pages from the publication.

Nike Tennis

year

2011

timeframe

3 weeks

Rapid study performed for NIKETENNIS. A sampling of a combination of graphic elements and the 'connective tissue' for the sub-brand to inform the applications for trims/finding (buttons, zipper-pulls, etc).

Study logo group 1

Study logo group 2

Study system finals 1

Study system finals 3

Oak Labs Identity

year

2015

timeframe

2 days

Here are some pages from the Oak Labs Brand/Identity book. Flynn Joffray, who is the Co-Founder and CTO, and I brainstormed and worked on this together over Slack (basically side-by-side) and finished it that same day... because we had to.

The Ranch Design Group Identity

year

2009

timeframe

1 week

.notes

This study was for a company that my very talented wife and I founded and operated between 2009-2012. We produced ceramics and pre-cast concrete products/architectural features.