Identity, Branding, Direction

I create systems to define or augment the life-force of a brand. I produce the means for all operators to 'be the brand' while in execution and representation of the brand.

Simplicity and clarity are the foundations that allow a brand to build upon broadly, remain flexible, with integrity.

Zivelo Identity and Re-Branding

year

2018

timeframe

1 week

Shortly after the acquisition of Oak Labs by Zivelo, I rapidly executed full brand and product redesign. I authored this in a little over a week and produced this as a hard-bound printed book.

Following are some key pages from the publication.

Nike Tennis

year

2011

timeframe

3 weeks

Rapid study performed for NIKETENNIS. A sampling of a combination of graphic elements and the 'connective tissue' for the sub-brand to inform the applications for trims/finding (buttons, zipper-pulls, etc).

Study logo group 1

Study logo group 2

Study logo group 2

Study system finals 1

Study system finals 3

Study system finals 3

Oak Labs Identity

year

2015

timeframe

2 days

Here are some pages from the Oak Labs Brand/Identity book. Flynn Joffray, who is the Co-Founder and CTO, and I brainstormed and worked on this together over Slack (basically side-by-side) and finished it that same day... because we had to.

Old Navy Men's Product

year

2006

timeframe

60days

Following is a collection from the Old Navy Men's product repositioning I led, creating the vision, standards, and strategy. From sketching to in-country development, I worked side-by-side with my design team of 14.

Directional 'Kick-off' collateral to introduce the 'principles' to my new team and cross-functional business partners.

Product direction and presentation rigging illustrations.

Product feature rigg: 'Military prep-school'

Product feature rigg continued: (Bottoms) 'Military prep-school'

.notes

I led the vision and set the direction for the packaging to ensure the 'rebranded' divisional continuity.

Packaging and products from the new direction afforded selling at higher price points, increased gross margin, and faster sell-though.

.notes

2008 Spring / Summer Line: Ibiza. Beach, bold and bright.

The Ranch Design Group Identity

year

2009

timeframe

1 week

This study was for a company that my very talented wife and I founded and operated between 2009-2012. We produced ceramics and pre-cast concrete products/architectural features.