When I was at Verifone, our President of North America Sales came to me 'last minute' and requested one of our stock assets of a demo flow showing how we were extending the Cryptocurrency payment feature experience outside of the payment terminals and into client brand experiences. He said he needed it by the next morning. I took the liberty of creating something special for him and the client by applying some brand 'flavor' specifically tailored for Taco Bell. I heard later that they loved the context of the 'brand-designed' thoughtfulness.