01
Verifone product & services reband
year
2024
stack
Figma, Adobe Ai/Ae/Ps, HTML5, CSS3
Above: A glimpse into storybook/Ng Storybook for engineering standards and documentation.
Above: A look at the divisional level execution with the Petro (Gas Stations) team. I formed a strategy to enable this division lead an early execution of the re-brand and patterns as they had the most aggressive immediate product delivery schedules. This created a work flow where they would not have to 're-do' everything they were doing during the re-brand.
Above: Defining The new common landing for the aggregated portal activity. Quick pivots and layered reveal of detail/data.
02
Oak OS Dashboard
year
2018
timeframe
3 months
stack
Adobe Ps/Ai, HTML5, CSS3
The OAK OS dashboard provided a single viewport solution for total device estate telemetry, software distribution, and experience management.
The design drew from the concept of a 'stellar formation.' A configuration like a galaxy can be customized to meet customer requirements (area, region, outlet, jurisdiction, and so on). The 'sun' symbolizes the central unit (kiosk/device group). The sub-units, or interactions, are depicted as 'circling celestial bodies.' Selecting a task or identifying problems was just a matter of zeroing in on the desired option within the user interface.
03
Home Depot How to Hub Kiosks
year
2016
timeframe
7 months
stack
Adobe Ps/Ae, HTML5, CSS3
The Home Depot kiosks were developed to provide in-store product locating and meaningful contextual shopping and instructional pivots.
The user journey provided 'up-sell' and product recommendations within how-to instructional videos, useful buyer tools, and automated shopping list list creation based the user's project scope/needs.
Future evolution. Concept to extend the experience for full self-service, from selecting, to purchase, and scheduling installations/contractor services.
04
Oak Labs "Magic" mirror
year
2015-2018
timeframe
60 days dev to live
stack
OAK OS, Adobe Ps, HTML5, CSS3
First developed and deployed during my tenure at the eBay Retail Innovation Lab, and launched with Rebecca Minkoff in 2014, this entirely new stack included our Debian-based OS (OakOS), which made client integrations, the administration and management of devices and experiences incredibly efficient.
Client deployments included Ralph Lauren, continuation and upgrades for Rebecca Minkoff, and an evolution outside the fitting room for Ulta Beauty (makeup mirror).
Fitting room mirror experience
Adapted stack for Ulta Beauty
05
Verifone Booth Wayfinding
year
2020
timeframe
2 months
stack
Adobe An, HTML5, CSS3
This experience incorporated a 3D modeled environment of the floor plan for Verifone's tradeshow booth at NRF 2020.
The kiosk served to inform and visually draw foot traffic for users to engage and discover Verifone's product and service offerings.
06
Interactive wayfinding kiosk
year
2014
timeframe
3 months
stack
Unity, Adobe Ps, HTML5, CSS3
During my tenure at eBay Retail Innovation, I had the honor to envision a project for Simon Property group. We had just about three months for production, which included engineering of the kiosk housing, experience production, a CMS build, and hardware installation.
I hired 'First Person' (1P), a full-stack agency in SF, to develop the vision for Front-End (First of its kind: 3D contextually immersive GUI), the Middle-Tiers, and Back-End. LGMRI manufactured the case form and supplied the literally, bullet proof touch display. This was awesomely intense and an almost 'impossible task', with all parties delivering beyond my expectations.
07
Verifone kiosk commerce app
year
2022
timeframe
3 weeks
stack
Adobe Ps/Ai, Figma, HTML5, CSS3
Kiosk demo app showcasing Verifone’s commerce integration and ‘white-label’ capabilities at NRF 2022 trade show.
A ‘skunk-works’ project to also demonstrate software distribution and hardware administration. Ad-hoc IOT platform (Balena.io) utilized to provision peripheral devices, connections/maintenance of Payment Terminal, Touch Screen Controller, Printer, and any other add-ons.
The results:
- One-hour remote set up with an on-site associate without knowledge of the stack.
- ZERO operating downtime.
- 1.5 week dev, resources: 1 FE / 1 Full-stack
08
Shoppable Storefronts
year
2014
timeframe
3 months
stack
Adobe Ps/Ai/Id, HTML5, CSS3
This was an incredible undertaking! In just 3.5 months, we successfully sold, planned, and executed a major project. As a result, Sony, Toms Shoes, and Rebecca Minkoff took over empty storefronts in San Francisco's Westfield Shopping Center. I was responsible for crafting the Interaction Design for all three brands, assisting the brands hands-on with the visual design, and the entire environmental design, including overseeing production and installation. It was an amazing experience!
09
eBay 'My Gadgets'
year
2013
timeframe
5 months
stack
Adobe Ps/Ai, HTML5, CSS3
My Gadgets, an eBay portal for the Electronics Marketplace. Users could easily add items and then see its ʻnet worthʼ or the value of the net-worth of a collection of items. It provided further convenience for listing an item by leveraging historical sales and catalog data from other users/manufacturers, assisted automation of that data for listing & research purpose, while providing services such as setting target price alerts against market trends (popularity) based on the live/historic selling trend data.
This experience set interaction methods for listing/pivoting/comparison models across eBay later now used today ("sell one like this")
Landing page within Electronics. Grid/Index of the collection of items added.
Adding a Gadget. Simplified UI and interaction patterns foreshadow upcoming common interactions across the domain.
The search yields additional details and pivoting opportunities to list, schedule, or get a cash offer for the user's item to be listed.
Expanded detail of an item with pricing trends and listing prices by sellers with similar items.
Aggregated collection value with quick detail on hover to target key data about an individual item.
Quick pivots to get details and statistics about the user's currently listed items.
In addition to creating the 'My Gadgets' experience, I produced a commercial for the product. I enlisted Sandwich Video and had the privilege of collaborating with Adam Lisagor during the early stages of his rise to fame. Despite facing tight constraints, a limited budget, and a strict timeline of one week for kickoff and script, one week for pre-production, and two weeks for the final cut to align with the product launch, we successfully delivered the project.