Industrial, Product, Environmental Design

Industrial Design is a discipline that found its way to me via Apparel and Product Design.

I love to concept-build, refine mechanics hands-on, and connect the dots between all things tangible and digital.

01

Zivelo Kiosk Line-up

year

2018-2019

I led the vision and direction for the two amazing Industrial Designers on my team (David Tipp and Warren Tenney). The vision of 'Modularity' carried over into Verifone's kiosk lineup after acquiring ZIVELO in the latter part of that year.


Vision, Product Concept, Continuity, and Evolution for Zivelo Kiosks.


02

Levi's Wearable Computing

year

1999-2000

When I was in the IT Org for Levi's, I had the opportunity to work on a special project. Levi's was an M.I.T. TTT (Things That Think) Consortium member and my manager at that time knew of my technical apparel design background and said "hey, go to the Consortium this year and find us something special to do from what is presented". Fast forward a year later after seeing a proof of concept for a 'Fabric Area Network' (FAN) that M.I.T.'s Media Lab produced (by Rhemi Post), we were already engaged and near proto-complete. We collectively partnered with Motorola, Philips UK, Levis UK, and of course, M.I.T. to produce the following.


Circuit and layer bonding concepts

Product Prototype - No more QWERTY entries on a numeric keypad… yay!

03

K2 Trim + Labeling

year

2009

The following trim development was a rapid turn, contract design project that found its way to me while I was in the early stages of establishing The Ranch Design Group. A fun project where the devil is truly in the details. I had 2 days to deliver once briefed. It was right up my alley on two fronts: 1) I had owned and operated 2 Snowboarding apparel companies (1990-1997), so I knew the industry, core customer, and the 'biz'. 2) The aesthetic and attributes would have been very close to, if not exactly what I would have produced as direction.

From K2, seasonal direction: 'Modern Utility.'  Hard facets, functional purpose in composition, combination, and form.  Symmetry or balanced asymmetry, masculine and elegantly aggressive.

Zipper pulls where the form promotes a leading 'forward movement' in its functional, static position.  These were inspired by the aesthetic of 'sonar reflecting' properties of aerial stealth technology.

Zipper pulls where the form promotes a leading 'forward movement' in its functional, static position.  These were inspired by the aesthetic of 'sonar reflecting' properties of aerial stealth technology.

More zipper pulls and a cord lock design inspired by military, modular/functional systems: Picatinny rails, Tritium (glow in the dark) details, wet & gloved environment texturing.

Buttons, Snaps, Badging, and Interior trims.  Designed to provide 'connective tissue' to produce economies of scale.  They will pair with and provide continuity for any combination within the 'parent' system.

04

The Ranch Design Group

year

2009-2012

Here is a compilation of some work that my very talented wife and I produced from 2009-2012. We won a few awards and were featured on an episode of House Crashers. We produced everything from water features to environmental features to functional integrations to ceramic tile and housewares.

Part 2

Part 2

Part 2

Part 2

Apparel & Fashion GX

Apparel & Fashion GX

Apparel & Fashion GX

Apparel & Fashion GX

Apparel & Fashion GX

From direction, to design and execution, my roots are grounded in the sports and fashion apparel industries.

From direction, to design and execution, my roots are grounded in the sports and fashion apparel industries.

From direction, to design and execution, my roots are grounded in the sports and fashion apparel industries.

From direction, to design and execution, my roots are grounded in the sports and fashion apparel industries.

From direction, to design and execution, my roots are grounded in the sports and fashion apparel industries.

01

Old Navy Men's Product Repositioning

year

2006

.notes

Following is a collection from the Old Navy Men's product repositioning I led, creating the vision, standards, and strategy. From sketching to in-country development, I worked side-by-side with my design team of 14.

Directional 'Kick-off' collateral to introduce the 'principles' to my new team and cross-functional business partners.

Product direction and presentation rigging illustrations.

Product feature rigg: 'Military prep-school'

Product feature rigg continued: (Bottoms) 'Military prep-school'

.notes

I led the vision and set the direction for the packaging to ensure the 'rebranded' divisional continuity.

Packaging and products from the new direction afforded selling at higher price points, increased gross margin, and faster sell-though.

.notes

2008 Spring / Summer Line: Ibiza. Beach, bold and bright.

02

A variety of T-shirt graphics

~2000-2001 Assorted T-shirt graphics for Guess Jeans.

Long Boarding, Surf, beach theme inspired by the 60's So. Cal scene.

Long Boarding, Surf, beach theme inspired by the 60's So. Cal scene.

Theme inspired by Hysteric Glamour.

Theme inspired by Hysteric Glamour.

Hybrid inspiration between Hysteric Glamour and Von Dutch.

Hybrid inspiration between Hysteric Glamour and Von Dutch.

.notes

1999-2000 Levis Red Tab Boys, L2 Mens, Boys, Juniors T-shirt graphics.

A variety of 'Americana' themed graphics with a 70's vibe.

A variety of 'Americana' themed graphics with a 70's vibe.

Boys Skate themed graphics

Boys Skate themed graphics

Boys BMX & MX themed graphics

Boys BMX & MX themed graphics

L2 brand from Levis: Men's T-shirt graphics. Theme: 'Science of L2'

L2 brand from Levis: Men's T-shirt graphics. Theme: 'Science of L2'

L2 brand from Levis: Men's T-shirt graphics. Theme: 'Structure of L2'

L2 brand from Levis: Men's T-shirt graphics. Theme: 'Structure of L2'

L2 brand from Levis: Juniors T-shirt graphics. Theme: 'L2 Summer Love'

L2 brand from Levis: Juniors T-shirt graphics. Theme: 'L2 Summer Love'

L2 brand from Levis: Boys T-shirt graphics. Theme: 'L2 Tech'

L2 brand from Levis: Boys T-shirt graphics. Theme: 'L2 Tech'

L2 brand from Levis: Men's T-shirt graphics. Theme: 'L2 Player'

L2 brand from Levis: Men's T-shirt graphics. Theme: 'L2 Player'