01
Old Navy Men's Product Repositioning
year
2006
.notes
Following is a collection from the Old Navy Men's product repositioning I led, creating the vision, standards, and strategy. From sketching to in-country development, I worked side-by-side with my design team of 14.
Directional 'Kick-off' collateral to introduce the 'principles' to my new team and cross-functional business partners.
Product direction and presentation rigging illustrations.
Product feature rigg: 'Military prep-school'
Product feature rigg continued: (Bottoms) 'Military prep-school'
.notes
I led the vision and set the direction for the packaging to ensure the 'rebranded' divisional continuity.
Packaging and products from the new direction afforded selling at higher price points, increased gross margin, and faster sell-though.
.notes
2008 Spring / Summer Line: Ibiza. Beach, bold and bright.
02
A variety of T-shirt graphics
.notes
~2000-2001 Assorted T-shirt graphics for Guess Jeans.
Long Boarding, Surf, beach theme inspired by the 60's So. Cal scene.
Theme inspired by Hysteric Glamour.
Hybrid inspiration between Hysteric Glamour and Von Dutch.
.notes
1999-2000 Levis Red Tab Boys, L2 Mens, Boys, Juniors T-shirt graphics.
A variety of 'Americana' themed graphics with a 70's vibe.
Boys Skate themed graphics
Boys BMX & MX themed graphics
L2 brand from Levis: Men's T-shirt graphics. Theme: 'Science of L2'
L2 brand from Levis: Men's T-shirt graphics. Theme: 'Structure of L2'
L2 brand from Levis: Juniors T-shirt graphics. Theme: 'L2 Summer Love'
L2 brand from Levis: Boys T-shirt graphics. Theme: 'L2 Tech'
L2 brand from Levis: Men's T-shirt graphics. Theme: 'L2 Player'
see also
